Story, just story!
Film’s a great form of communication. Everything is live in every sense of the word.
But to make your film a strong and compelling story you need a high degree of planning and preparation. It also allows for everybody to know exactly what and why we are doing it. And that’s when it get’s fun!
It’s not always the Client actually knows in detail what he/she want’s, but as this is a cooperative effort we always find out. It’s always a process and a collaboration with the Client that in the end defines what we set out to do.
That’s why film is far more than just a collection of pretty pictures. It’s a Story! We primarily tell that story with the use of DSLR’s, and lately the C300 mrk.II with Prime-lenses. It’s just a lot nicer to look at and the lenses we use paints images, more beautiful than else. And with 20+ years of still photography, I tend to project that into my moving images… It doesn’t make it any easier, but it sure makes it a lot more pleasing to the eye. Another asset of course is drone imagery. Used with care, and only with a specific purpose, this almost always add a nice touch to the story.
I use the word film – not video, and there’s a reason for that. I’m not that fond of the typical video-look. I’m much more drawn to all the qualities of motion picture. The soft focus, often the shallow depth of field – and the part of the image that’s out of focus, a beauty in itself. It demands a strict eye for detail, but the results speaks for itself.